Angular Stairway Stores

The Design Collective Shop Features Geometric Elements

The Design Collective Shop by Neri and Hu features a boldly geometric design concept. The retail space features an angular staircase that encompasses the entire interior, serving as its main focal point.

Faced with the task to redesign an aged building, design studio Neri and Hu infused the shops existing space with unexpected structural elements that provide the space with stability while giving it a memorable source of visual interest.

A geometric wood-clad staircase runs through all three storeys of the Design Collective Shop. From its exhibition spaces to its showroom areas, this modern interior strays from the banal, daring to push the boundaries of human perception. With its optically deceiving focal point and and eye-catching design elements, this retail space marries fashion with architecture.

Geometric Design
Disruptive innovation opportunities exist in creating products and spaces that incorporate bold geometric design concepts.
Memorable Visual Interest
Opportunities for disruptive innovation lie in designing retail spaces and products that feature memorable focal points and visual elements.
Fashion Architecture Integration
Disruptive innovation can be explored by integrating the fields of fashion and architecture to create visually unique retail spaces and products.

Where This Applies

Interior Design
The interior design industry can leverage disruptive innovation opportunities by incorporating bold geometric design concepts into their projects.
Retail
In the retail industry, disruptive innovation can be achieved by designing retail spaces with memorable focal points that engage customers and enhance the shopping experience.
Fashion
The fashion industry can explore disruptive innovation by collaborating with architects to create fashion-forward retail spaces that integrate elements of architecture.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 73%
Activity 24%
Freshness 8%

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