The Berry Company, a family-run food business, recently took to the streets of London as part of a social experiment to leave people feeling good first thing in the morning. As The Berry Company reports: "8:12 am has been identified as the time by which you know whether or not your day will be a good one."
In order to help people have a #BerryGoodDay on a morning that started off as rainy, the company sent out a man with an umbrella in the hopes of cheering people up. Unfortunately this did not go as planned and the public seemed hardly receptive, which called for a change in tactics.
During the second half of the stunt, spirits were successfully lifted with free huge, high fives and signs that read: "Honk if you're happy!"
Feel-Good Social Experiments
More Stats +/-
Homelessness Photo Series
Senior-Engaging Social Media Campaigns
Emotional Sunglasses Ads
Millennial-Minded Condom Ads
Anti-Plastic Fruit Campaigns
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.