Tesla Tequila is Being Launched by the Brand for $250 a Bottle
Michael Hemsworth — November 6, 2020 — Marketing
References: teslatequila.tesla & geeky-gadgets
The Tesla Tequila is being officially launched by the brand after being initially shown off as an April Fool's Day prank to offer consumers a high-end spirit that is perfect for crafting premium cocktails and more. The tequila is made by Nosotros Tequila and has been expertly packaged into a lightning bolt-shaped bottle that is sure to catch the eye when placed on display in the home. The spirit features a 40% ABV and has been aged for an extended period in French oak barrels to further enhance the high-quality flavor of the alcohol.
Priced at $250 a bottle, the spirit was explained further by the brand which said, "Introducing Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels and into a hand-blown glass bottle, Tesla Tequila features a dry fruit and light vanilla nose with a balanced cinnamon pepper finish. Best enjoyed as a sipping tequila.”
Priced at $250 a bottle, the spirit was explained further by the brand which said, "Introducing Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo made from sustainably sourced highland and lowland agaves. Aged for 15 months in French oak barrels and into a hand-blown glass bottle, Tesla Tequila features a dry fruit and light vanilla nose with a balanced cinnamon pepper finish. Best enjoyed as a sipping tequila.”
Trend Themes
1. Premium Spirits - The popularity of high-end, premium spirits that offer unique packaging and flavor experiences present an opportunity for innovation by brands in the spirits industry.
2. Sustainable Sourcing - Brands that showcase sustainably-sourced ingredients will appeal more to consumers who prioritize environmentally-friendly practices.
3. Brand Extensions - The launch of Tesla Tequila as a brand extension is indicative of an opportunity for other companies to extend their brand into other products or services.
Industry Implications
1. Spirits Industry - There is room for innovation in the spirits industry, especially with the growing market for premium, high-end spirits with unique packaging and flavor experiences.
2. Sustainable Food and Beverage Industry - Consumers are increasingly prioritizing sustainably-sourced food and beverage products, presenting an opportunity for brands in the food and beverage industry to showcase their environmentally-friendly practices.
3. Automotive Industry - The brand extension of Tesla into the spirits industry highlights an opportunity for other automotive companies to extend their brand into other products and services beyond cars.
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