These Expensive T-Shirts by Diesel Come with Free Luxury Condos
Laura McQuarrie — December 5, 2019 — Marketing
References: shop.diesel & luxurylaunches
Apparel brand Diesel is venturing into the real estate world with its Diesel Wynwood Condominium and marking its foray into a new industry with a clever t-shirt campaign. As the brand is known for its clothing, Diesel created a series of t-shirts that share the same prices as the luxury units designed by Zyscovich Architects.
In all, there are 143 t-shirts that feature the floor plan of a unit within the Diesel Wynwood Condominium and those who purchase the shirts—which range in price from $370,000 to $5.5 million—are promised an apartment for free.
Diesel is known for its unconventional marketing campaigns and the approach it is using to fill the units in its new condo is as disruptive as ever.
Image Credit: Diesel
In all, there are 143 t-shirts that feature the floor plan of a unit within the Diesel Wynwood Condominium and those who purchase the shirts—which range in price from $370,000 to $5.5 million—are promised an apartment for free.
Diesel is known for its unconventional marketing campaigns and the approach it is using to fill the units in its new condo is as disruptive as ever.
Image Credit: Diesel
Trend Themes
1. Real Estate for Apparel - Apparel brands are expanding their businesses into real estate world by offering free luxury condos with the purchase of expensive t-shirts.
2. Creative Real Estate Marketing - Inventive campaigns like condominium t-shirt campaign are being used to market real estate.
3. Luxury Apparel-real Estate Bundle - Bundle sales of expensive apparel with luxury real estate are emerging as a new marketing trend.
Industry Implications
1. Real Estate - Marketing real estate by bundling it with luxury apparel is disrupting the industry's traditional marketing strategies.
2. Apparel Retail - Apparel retail industry is partnering with real estate industry to offer creative and luxurious marketing strategy to redefine business models.
3. Advertising and Marketing - Offering incentives like free luxury condos to market expensive t-shirts is a creative and disruptive marketing strategy that is influencing the advertising and marketing industry.
3.5
Score
Popularity
Activity
Freshness