Mexico City-based fashion imprint 101% introduces its Seagram collection, which comprises of clothing adorned with an emblem of the Seagram Building. The building was created by architect Ludwig Mies van der Rohe in 1955 and his work is seen adorning pants, a jumpsuit, and a cargo vest by the brand.
This is followed by a hoodie, tee, and unisex track pants -- these are made from recycled polyester materials for a sustainable build. The 101% team explains, "The Seagram building has been a reference of a new architectural style since its creation. A Miesian building is recognisable for its principle of a 'less is more approach', where the functionality of a building's structural elements is visible externally – a direction which relates closely to the design principles of 101%."
Image Credit: Jessica Maxey
Why This Trend Is Growing
- FACADE-INSPIRED APPAREL
- Incorporating architectural elements into clothing designs for a unique aesthetic appeal.
- SUSTAINABLE MATERIAL USAGE
- Utilizing recycled polyester materials in fashion to promote eco-friendly practices.
- ARCHITECTURAL THEME COLLECTIONS
- Creating fashion lines inspired by iconic buildings for a distinctive design concept.
Industries Being Reshaped
- FASHION & APPAREL
- Opportunities for brands to blend architecture and fashion to appeal to design-conscious consumers.
- SUSTAINABILITY
- Potential for the fashion industry to prioritize recycled materials in clothing production for environmental benefits.
- CREATIVE DESIGN
- Collaborative opportunities between architects and fashion designers to explore innovative concepts in clothing collections.
