Easy Skate-Surf is a surf shop and cafe hybrid that gives shoppers an experience worth remembering. The retail space was designed by shop owners Gerard Cancio and Jay Mitra who incorporated bright colors while aiming to bring a laid back feeling to life. The shop aims to please the creative minds of surfers and skaters alike. Located in Pasig City in the Philippines, the shop fuses a retail space with a cafe and encourages visitors to browse with a cup in hand.
The store is packed with brightly colored skate and surfboard accessories that line its walls from top to bottom. The retail space's ultimate goal is to make skater and surfer shoppers feel right at home while also appealing to lovers of craft coffee.
The shop's highlighted feature is its coffee bar which creates a sense of community within the retail space. In order to create a more meaningful connection with its consumers, Easy Skate-Surf focuses on experiential retail that is based on comfort and convenience.