Groundswell is a Newly Opened Destination to Eat, Drink, and Surf
Ellen Smith — January 19, 2024 — Lifestyle
References: groundswellhk & timeout
Hong Kong's uniquely innovative spirit welcomes a thrilling addition with the arrival of Groundswell, a surfing bar that merges indoor surfing experiences with beach-themed drinks and Southeast Asian cuisine.
Founded by a group of surfers, this unique establishment invites users to dine, drink, and surf all under one roof. The simulated surfing experience caters to both seasoned surfers and beginners, offering 60-minute sessions with a professional surf coach, complete equipment, towels, and access to locker rooms and showers. Memberships are also available for those seeking an extended wave-riding adventure. With a menu inspired by Southeast Asian cuisine, Groundswell promises a multisensory journey, setting a new standard for experiential dining in Hong Kong's vibrant culinary landscape.
Image Credit: Instagram @groundswelluk
Founded by a group of surfers, this unique establishment invites users to dine, drink, and surf all under one roof. The simulated surfing experience caters to both seasoned surfers and beginners, offering 60-minute sessions with a professional surf coach, complete equipment, towels, and access to locker rooms and showers. Memberships are also available for those seeking an extended wave-riding adventure. With a menu inspired by Southeast Asian cuisine, Groundswell promises a multisensory journey, setting a new standard for experiential dining in Hong Kong's vibrant culinary landscape.
Image Credit: Instagram @groundswelluk
Trend Themes
1. Indoor Surfing Experiences - Innovative establishments like Groundswell are merging indoor surfing experiences with dining and drinks, providing a unique and thrilling adventure for surf enthusiasts and beginners alike.
2. Experiential Dining - Groundswell is setting a new standard for dining by offering a multisensory journey through their Southeast Asian-inspired cuisine, creating an immersive experience for food enthusiasts.
3. Surfing Memberships - Groundswell offers memberships for extended wave-riding adventures, providing a disruptive opportunity for surf enthusiasts to have unlimited access to indoor surfing experiences.
Industry Implications
1. Hospitality - The hospitality industry can take advantage of the indoor surfing trend by incorporating simulated surfing experiences into their venues, creating unique and exciting offerings for guests.
2. Food & Beverage - Restaurants and bars can draw inspiration from Groundswell's experiential dining concept and create multisensory menus that elevate the dining experience and attract a new customer base.
3. Recreation & Entertainment - Recreation and entertainment facilities can embrace the indoor surfing trend, providing opportunities for people to experience the thrill of surfing in a controlled environment, regardless of their skill level.
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