The Nix & Kix Sparkling Raspberry Rhubarb Drink is 100% Natural
Michael Hemsworth — November 20, 2020 — Marketing
References: nixandkix & conveniencestore
The Nix & Kix Sparkling Raspberry Rhubarb drink is a new refreshment offering from the brand that's targeted towards Millennial consumers in the 30 and up age bracket to help address their preferences. The drink features a high-quality flavor that is 100% natural and includes the flavors of raspberry and rhubarb, which creates a slightly tart finish on the palate. The new flavor is being launched alongside a brand relaunch that will position the drink as a better option for health-conscious consumers to pick up.
The Nix & Kix Sparkling Raspberry Rhubarb drink is positioned to be right at home with the existing refreshment flavor options that includes Blood Orange Turmeric, Mango Ginger, Cucumber Mint and Watermelon Hibiscus.
The Nix & Kix Sparkling Raspberry Rhubarb drink is positioned to be right at home with the existing refreshment flavor options that includes Blood Orange Turmeric, Mango Ginger, Cucumber Mint and Watermelon Hibiscus.
Trend Themes
1. Millennial-targeted Soft Drinks - The rise of Millennial-targeted soft drinks presents new opportunities for beverage companies to tap into this specific consumer segment with innovative and health-conscious offerings.
2. Natural Flavor Enhancements - The growing demand for 100% natural flavor profiles opens up possibilities for food and beverage manufacturers to develop unique and enticing taste experiences.
3. Brand Relaunch Strategies - Brand relaunches can be a powerful tool for companies looking to reposition themselves in the market and attract health-conscious consumers seeking better options.
Industry Implications
1. Beverage - The beverage industry has a chance to capitalize on the trend of Millennial-targeted soft drinks by developing new and exciting flavors that appeal to this consumer group.
2. Food - The food industry can leverage the demand for natural flavor enhancements to create innovative products that cater to health-conscious consumers.
3. Marketing & Advertising - The marketing and advertising industry has a role in helping companies execute successful brand relaunch strategies that effectively communicate their new positioning and product benefits to their target audience.
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