Gen Z isn’t afraid of bold flavors—in fact, they want brands to go all in with bigger, bolder, and more unexpected taste experiences, and Happy Thursday's newest Spiked Refreshers dropped in a Raspberry Dragonfruit flavor to satisfy adventurous palates.
"As we expand our non-carbonated flavor lineup, we're always dialed into the evolving tastes of our 21+ Gen Z drinkers—especially the bold, new flavors they're craving in the non-carbonated spiked refresher space," said Zach Paciorek, Senior Marketing Manager at Molson Coors Beverage Company.
Raspberry Dragonfruit gleans from top-selling non-alcoholic refreshers and customer-favorite fruity coffeehouse beverages and delivers 4.4% ABV. This smooth drink is ready to be cracked open to share on-demand refreshment and quench thirst with a burst of tropical flavors.
What's Driving This Trend
- Bold Flavor Innovations
- Beverage companies are embracing the demand for bold and unexpected taste combinations to captivate adventurous consumers.
- Non-carbonated Spiked Refreshers
- The surge in popularity of non-carbonated alcoholic refreshers highlights a shift in consumer preference for smoother drinking experiences.
- Gen Z Target Marketing
- Brands are intensely focusing on the preferences and trends of Gen Z, crafting products that cater to their desire for novelty and adventure.
Who This Affects Most
- Alcoholic Beverages
- The alcoholic beverage industry is innovating with unique flavor profiles and formats to attract a younger, adventurous demographic.
- Flavor Innovation
- The flavor innovation industry is thriving as it taps into the growing consumer appetite for bold, adventurous taste experiences.
- Market Research
- The market research industry plays a pivotal role in uncovering consumer preferences and informing brand strategies focused on emerging generations.
