Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,151 inspiring examples.
Trend Reports
Discover why 1,250 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,887 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,250 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,887 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,217 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,151 cutting edge ideas.

Non-Carbonated Spiked Refreshers

Happy Thursday Was Created by and for Gen Z Adults Ages 21 and Up

— October 20, 2023 — Marketing
Happy Thursday is a new line of non-bubbly, spiked refreshers for Gen Z and it was created with Gen Z for Gen Z.

Happy Thursday was co-created with a community of Gen Z adults who are of legal drinking age. When it came to developing Happy Thursday with the needs of this generation in mind, Molson Coors was cognizant of their desire for balanced, bright and noncarbonated beverages. “We’ve been seeing and hearing directly from Gen Z that they don’t want carbonation," said Jamie Wideman, VP of innovation at Molson Coors in a statement, "So, together we’ve taken everything the newest legal drinking age consumers love—smooth, flavorful refreshers—and made them spiked, paving the way for a whole new category of alcoholic beverage."

Available in four flavors, including Passionfruit Mango, Black Cherry, Strawberry and Pineapple Starfruit, Happy Thursday is set to hit store shelves as of March 2024.
Trend Themes
1. Non-carbonated Alcoholic Beverages - The trend of non-carbonated spiked refreshers is gaining popularity among Gen Z consumers, creating a potential market for new alcoholic beverages that are smooth, flavorful, and non-bubbly.
2. Co-creation with Gen Z - Collaborating with Gen Z adults, like in the case of Happy Thursday, provides opportunities for brands to develop products that meet the specific needs and preferences of this generation, resulting in products that resonate with this target market.
3. New Category of Alcoholic Beverage - The introduction of Happy Thursday and its non-bubbly, spiked refreshers opens up a whole new category of alcoholic beverages, catering to Gen Z's desire for balanced and bright drinks without carbonation.
Industry Implications
1. Beverage Industry - The non-carbonated spiked refreshers trend presents an opportunity for the beverage industry to expand its offerings and cater to the preferences of Gen Z by developing innovative alcohol beverages that are non-carbonated and flavorful.
2. Alcohol Industry - The co-creation with Gen Z adults and the introduction of new non-carbonated spiked refreshers create disruptive innovation opportunities for the alcohol industry to tap into a new market segment and appeal to the evolving tastes of younger consumers.
3. Brand Collaboration - Brands can capitalize on the trend of co-creation with Gen Z by partnering with this demographic to develop and launch new products, thereby fostering brand loyalty and establishing a strong presence in the evolving alcoholic beverage market.
5.5
Score
Popularity
Activity
Freshness