The Sol Search Engine is a unique marketing tool created by the beer brand that seeks to highlight up and coming hot spots in several international cities. A unique alternative to Google, the branded search engine ranks findings based on authenticity rather than popularity or ratings.
The Sol Search Engine is available for use in London, Sao Paolo, Thessaloniki and Athens. The search engine uses FourSquare to enable users to check-in when they reach the destination, while Sol has partnered with Monocle to find 20 "perfect" locations in London. The Sol Search Engine is also connected to Instagram and features real-time photos from individuals who are there now.
The unique marketing tool is a great way to promote the beer in a way that highlights local businesses, an important cause to an growing number of discerning consumers.