Postmates is Bringing a Skip-the-Line Service to Coachella
Laura McQuarrie — April 3, 2019 — Lifestyle
References: postmates & businesswire
People have come to rely on Postmates for on-demand deliveries from various restaurants and stores, and they will be able to continue to experience convenience through a skip-the-line service at this year's Coachella Valley Music and Arts Festival. Postmates is partnering with AEG Presents to allow fans to use the official mobile app of the festival to order food, beverages and merchandise that can be picked up in a matter of minutes.
Huge crowds often mean huge lines but this partnership is giving fans the chance to spend less time waiting and more time enjoying the main events of a music festival.
Beyond Coachella, the AEG Presents and Postmates partnership will also introduce skip-the-line services to other major festivals and events.
Huge crowds often mean huge lines but this partnership is giving fans the chance to spend less time waiting and more time enjoying the main events of a music festival.
Beyond Coachella, the AEG Presents and Postmates partnership will also introduce skip-the-line services to other major festivals and events.
Trend Themes
1. Skip-the-line Services - The rise of skip-the-line services at festivals and events provides an opportunity for companies to disrupt the traditional waiting experience and enhance customer satisfaction.
2. Mobile App Integration - The integration of skip-the-line services into festival mobile apps allows for seamless ordering and pickup experiences, creating a potential avenue for disruptive innovation in the event technology industry.
3. Convenience-focused Delivery - The increasing popularity of on-demand delivery services like Postmates demonstrates the demand for convenient and efficient delivery options, opening up opportunities for disruptive innovation in the food and beverage industry.
Industry Implications
1. Music Festival Industry - The introduction of skip-the-line services in music festivals offers an opportunity for the industry to enhance attendee experiences and differentiate themselves from competitors.
2. Event Technology Industry - The integration of skip-the-line services into festival mobile apps presents a chance for companies to innovate and provide seamless and efficient event experiences.
3. Food and Beverage Delivery Industry - The partnership between Postmates and festivals highlights the potential for disruptive innovation in the food and beverage delivery industry by offering convenient pickup options at events.
4.5
Score
Popularity
Activity
Freshness
