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For the People Curates a Vibrant Identity for Queensland

Vibrant and powerful visual identities can strongly edge themselves in the public's consciousness and that is what this seasonal theater campaign does. Created in collaboration between photographer Tim Jones, his team and Sydney-based creative studio For The People, the Queensland Theater makes an impression on Australian audiences by way of vibrant color display and mysterious narratives.

The seasonal theater theme is tied to "people who confront even the darkest of times with faith that life can be better." The contrast between emotional states is signified through a powerful combination of contrasting colors, ambiance-driven lighting, as well as individual-centric imagery.

The posters which appear on bus stops, billboards and the like will surely drive attention to "Australia's fastest growing theater."

Photo Credits: Tim Jones