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The Rigby & Peller lingerie shop in Hong Kong designed a smart mirror that will actually determine a woman's bra size without physically touching her. The shop provides private changing rooms where women can enter, rotate their bodies in a full 360 degree turn and view their new bra size.
As the women turn, the mirror records 140 different measurements that aid in finding the perfect fit. The high-tech device is ideal for women who are seeking support or who need a bra fitting but are slightly uncomfortable with other people doing it for them. The mirror is said to be more reliable than a human's touch and will actually display the different bra sizes that can be suitable depending on specific brands.
Each consumer at Rigby & Peller will spin around once and be able to immediately access their "braID" in order to shop better.
What's Driving This Trend
- Smart Mirrors
- The development of smart mirrors with advanced measurement capabilities revolutionizes the fitting process for various industries.
- Custom Fit Technology
- The integration of advanced measurement technology like 140-point recording systems presents opportunities for personalized and precise fittings in the fashion industry.
- Enhanced Privacy Solutions
- The creation of private changing rooms and autonomous measurement systems provides enhanced privacy options for customers in intimate apparel retail.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the disruptive innovation of smart mirrors that determine accurate sizes, improving customer satisfaction and reducing returns.
- Lingerie Industry
- The lingerie industry can leverage custom fit technology to offer personalized and comfortable products, enhancing the overall customer experience.
- Retail Technology
- The integration of smart mirrors and autonomous measurement systems in retail settings opens up opportunities for disruptive innovation in privacy-oriented retail technology solutions.
