Prepackaged foods are convenient but are avoided by some consumers for being full of unhealthy ingredients, which is something the new Knorr Naturally Tasty dry recipe mixes target.
Branded as being "Full of Natural Ingredients," the delicious new spice mixes includes six flavor varieties in all including Spaghetti Bolognese, Moroccan Chick, Lasagne, Beef Tagine, Tuna Napolitana and Chili Con Carne.
Focused on convenience, each of the spice packets features a shopping list right on the front that enables shoppers to know exactly what fresh ingredients they need to pick up. Additionally, nutritional information is positioned adjacent to the list to let consumers know immediately about the product's levels of calories, sodium and more.
The Knorr Naturally Tasty dry recipe mixes will be advertised with a series of television advertisements that are set to start airing in the UK in October.
What's Driving This Trend
- Full-natural Ingredient Products
- Opportunity for food companies to develop and market prepackaged foods with natural ingredients as a healthier option.
- Convenience-focused Food Products
- Opportunity to create prepackaged food products with added convenience features like a shopping list and clear nutritional information.
- Specialized Spice Mixes
- Opportunity for food companies to create and market specialized spice mixes for different dishes and cuisines.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to create natural and convenient prepackaged food products or specialized spice mixes.
- Grocery
- Opportunity for grocery stores to carry natural and convenient prepackaged food products or specialized spice mixes to meet consumer demand.
- Marketing and Advertising
- Opportunity for marketers and advertisers to help food companies promote their new natural and convenient prepackaged food products or specialized spice mixes.
