'Project Loveday' Asked Fans to Submit Their Own Tesla Commercials

 - Dec 7, 2017
References: tesla & adweek
Though Tesla doesn't produce any commercials for its vehicles itself, the recently completed 'Project Loveday' crowdsourced from the brands' droves of fans to find the best ways to sell its electric vehicles. The project asked contestants to submit max one and a half minute commercials about Tesla, with the winners being displayed on Tesla's official website.

Project Loveday takes its name from Bria Loveday, a fifth grader who came up with the idea for the contest and tweeted it out to Elon Musk. There were hundreds of entries to the contest, with nine finalists and one winner announced. The winning entry is a simple narrative that shows a man going about a day of errands in his Tesla (and eventually winning a race against a fancy Lamborghini).