American automobile manufacturer DeLorean Motor Company (DMC) has launched an official teaser video featuring its upcoming all-electric DeLorean sports car. The video was debuted yesterday by Italdesign, the studio responsible for the vehicle's striking styling.
The new teaser was released on DeLorean Motor Company's 54th anniversary and features the tagline "the future was never promised." The video features the reimagined DeLorean model opening its gullwing doors in a moody, mostly blacked-out space. In addition to the intriguing and dramatic teaser video, DMC took to social media to encourage users to "sign up for the premiere of the DeLorean in 2022" while using the hashtag "#ElectricVehcile." The vague invitation suggests that the company will be hosting a premier event in the future and that the newly teased car will be an all-electric model.
Image Credit: DeLorean Motor Company
What's Driving This Trend
- Electric Sports Cars
- DeLorean's upcoming all-electric sports car presents an opportunity for disrupting the traditional sports car market with electric technology.
- Movie-inspired Styling
- The Italdesign studio may set a trend in creating futuristic and movie-inspired designs for the automotive market to provide striking styling cue for futuristic vehicles.
- Virtual Product Launches
- DeLorean's invitation to sign up for the premiere of their upcoming electric vehicle suggests a trend towards virtual or online car launches instead of in-person car show debuts.
Who This Affects Most
- Automotive
- DeLorean's upcoming electric sports car speaks to a trend toward electric technology in the automotive industry.
- Design
- The Italdesign studio's striking and movie-inspired designs for DeLorean's upcoming all-electric sports car may drive innovation in the design industry as a whole.
- Event Management
- The opportunity for virtual product launches for DeLorean's upcoming all-electric sports car represents a trend towards change in how the event management industry handles product launches and car shows.
