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Plant-Based Protein Bars

The SimplyProtein Dark Chocolate Salted Caramel Crispy Bars are Tasty

— March 20, 2020 — Marketing
The SimplyProtein Dark Chocolate Salted Caramel Crispy Bars are a new plant-based protein bar that will offer consumers an alternative way to fuel up between meals.

The protein bars are characterized by their premium flavor profile, and are made with simple ingredients including almonds, caramel and dark chocolate crisps. The bars contain just three grams of sugar each, are packaged with 14 grams of protein and contain just 150 calories each along with six grams of fiber.

The SimplyProtein Dark Chocolate Salted Caramel Crispy Bars are free from artificial flavors, gluten, preservatives, colors and come with a Non-GMO Project Verified approval. The bars are park of the continued popularity of plant-based protein products as consumers seek out ways to stay satisfied between meals.
Trend Themes
1. Plant-based Protein Products - Opportunity for plant-based protein companies to innovate and offer consumers alternative ways to stay satisfied between meals.
2. Simple Ingredients - Disruptive innovation opportunity for companies to create protein bars with premium flavor profiles using simple and wholesome ingredients.
3. Health-conscious Snacking - Opportunity to tap into the growing demand for healthy and nutritious snacks by offering protein bars with low sugar, high protein, and fiber content.
Industry Implications
1. Food and Beverage - Opportunity for companies in the food and beverage industry to develop and market plant-based protein bars as a popular snacking option.
2. Health and Wellness - Disruptive innovation opportunity for health and wellness brands to create plant-based protein bars that meet the demand for nutritious and satisfying snacks.
3. Fitness and Nutrition - Opportunity for fitness and nutrition companies to offer plant-based protein bars as a convenient and effective way for consumers to fuel up between workouts or meals.
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