Although many flexitarians are open to purchasing plant-based alternatives, the cost of products like plant-based patties are sometimes significantly more than the meats they take inspiration from. With its new Mainstream Plant-Based Patties, Before the Butcher is introducing a budget-friendly option that's packed with protein. These vegan and gluten-free patties are made with soy, coconut and canola oils, plus natural seasonings.
As Danny O’Malley, founder and president of Before the Butcher, says: "More consumers clearly are interested in meat alternatives, but until now plant-based meats have had a price tag that doesn’t fit many family budgets. The new Mainstream line provides an affordable option for people who aren’t able to pay nearly $3 apiece for a meatless burger."
Image Credit: Before the Butcher
What's Driving This Trend
- Affordable Plant-based Patties
- Disruptive innovation opportunity: Develop plant-based patties that are competitively priced to make meat alternatives more accessible for budget-conscious consumers.
- Mainstream Plant-based Meats
- Disruptive innovation opportunity: Create a line of plant-based meats that cater to the mainstream market by offering affordable options without compromising taste or quality.
- Budget-friendly Vegan Alternatives
- Disruptive innovation opportunity: Develop vegan alternatives that are not only affordable but also provide sufficient protein and taste to appeal to a wide range of consumers.
Who This Affects Most
- Food Manufacturing
- Disruptive innovation opportunity: Explore ways to reduce production costs and optimize plant-based food manufacturing processes to offer affordable products without sacrificing quality.
- Plant-based Food Retail
- Disruptive innovation opportunity: Develop strategies to bring competitively priced plant-based products to mainstream retail channels, making them more accessible and appealing to budget-conscious shoppers.
- Alternative Protein Market
- Disruptive innovation opportunity: Identify and develop innovative protein sources that can be used in plant-based products to create affordable options that mimic the taste and texture of traditional meats.
