Before the Butcher Plant-Based Pepperoni is Made with Pea Protein
Michael Hemsworth — May 4, 2023 — Lifestyle
References: btbfoods & storebrands
The Before the Butcher Plant-Based Pepperoni is a new private label-ready product being launched by the California-based brand as a free-from option that's perfect for today's curious consumer to try out.
The product is formulated with a pea protein recipe that has a soy-free, gluten-free and non-GMO recipe that's formatted with a series of spices to achieve an authentic flavor. This includes radish extract, paprika and more that all contribute towards a high-quality taste that will work well in a variety of recipes.
Founder and President Danny O'Malley spoke on the Before the Butcher Plant-Based Pepperoni saying, "We understand that consumers are looking for delicious, healthier, and more sustainable alternatives to animal protein. That’s why we’re thrilled to offer a product that fits this market need and delivers a great taste without any compromise.”
The product is formulated with a pea protein recipe that has a soy-free, gluten-free and non-GMO recipe that's formatted with a series of spices to achieve an authentic flavor. This includes radish extract, paprika and more that all contribute towards a high-quality taste that will work well in a variety of recipes.
Founder and President Danny O'Malley spoke on the Before the Butcher Plant-Based Pepperoni saying, "We understand that consumers are looking for delicious, healthier, and more sustainable alternatives to animal protein. That’s why we’re thrilled to offer a product that fits this market need and delivers a great taste without any compromise.”
Trend Themes
1. Plant-based Protein - There's an opportunity for disruptive innovation in the development of new plant-based protein products with high-quality taste and texture.
2. Gluten-free Options - The growing demand for gluten-free options is a trend that shows no signs of slowing down, presenting an opportunity for innovation in the gluten-free market.
3. Clean Label Products - The trend towards clean label products that are free from artificial ingredients presents an opportunity for innovation in product formulation and labeling.
Industry Implications
1. Food and Beverage - Food and beverage industries can tap into the growing demand for plant-based and gluten-free products by developing innovative products with clean label formulations.
2. Retail - Retail industries can capitalize on the trend towards health and wellness by stocking their shelves with new plant-based and gluten-free products that appeal to health-conscious consumers.
3. Restaurant - Restaurant industries can attract new customers by offering innovative plant-based and gluten-free menu options that are tasty, healthy, and sustainable.
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