The demand for healthful, organic products from QSR brands is increasing, so the new Arla McDonald's Happy Meal Organic Milk Bottles come as a welcome addition to the menu offerings. The milk is set to launch in over 1,270 McDonald's locations across the UK and will reportedly reach over 5.5 million consumers each year. This comes as an important product announcement that will likely create a more competitive edge for the fast food brand to keep up with how the market is changing.
The Arla McDonald's Happy Meal Organic Milk Bottles were explained by the VP of foodservice for Arla, Jonathan Dixon, who said, "We’ve been working on a range of initiatives in recent months aimed at making organic milk more accessible to our consumers. We have recently repositioned our branded organic milk as Arla organic milk to highlight its free range credentials, and the rollout of Arla organic 250ml milk bottles into McDonald’s restaurants across the country is a great way for us to expand the reach of our products."