The COVID-19 pandemic has had a drastic impact on bars and restaurants, and to help local businesses stay open, Bud Light recently launched the 'Open for Takeout' campaign, which includes a platform and media visibility. The focus of the campaign is to help consumers locate bars and restaurants across the country that are "open for takeout" while respecting the need for physical distancing. The initiative hopes to support both business owners and employees during these challenging and uncertain times.
In addition, parent company of Bud Light, Anheuser Busch, announced it will redirect its funding from sports and entertainment partnerships in order to provide resources and support to both national and local response to COVID-19 with the American Red Cross.
Image Credit: Bud Light