The Old Mout Watermelon & Lime cider is being added to the brand's existing roster of libations that will offer consumers with a flavorful option to try out this summer. The cider features the flavors of the namesake fruits and features a 4% ABV, which positions it as being the same as the existing varieties in the brand's lineup of variants. The refreshment will be promoted with an extensive digital media plan on social media throughout the summer.
Heineken UK Cider Marketing Director Rachel Holms spoke on the new Old Mout Watermelon & Lime cider saying, "In 2019 our Old Mout Pineapple & Raspberry launch was an outstanding success and we’re ready to do it all over again with the arrival of our new Watermelon & Lime flavour. With strong consumer taste test results, as well as a dynamic flavour combination of watermelon and lime, we believe we have an exceptional, new flavour at our disposal. Watermelon & Lime has mass appeal, which will ensure that not only will our consumers get a refreshing taste, but our retailers can realise the full potential of their premium cider offering to boost their sales further.”
Key Themes Behind This Trend
- Fruit-infused Beverages
- Introducing unique fruit-infused beverages can attract consumers and increase sales for brands.
- Digital Marketing for Beverages
- Extensive digital media plans on social media can effectively promote new beverage products and generate brand awareness.
- Seasonal Flavors
- Offering limited edition seasonal flavors can create a sense of urgency and excitement among consumers.
Where This Applies
- Beverage Industry
- The beverage industry has the opportunity to innovate and introduce new and exciting fruit-infused flavors to attract consumers.
- Marketing and Advertising Industry
- Marketing and advertising companies can help beverage brands create effective digital media plans to promote new products and build brand awareness.
- Retail Industry
- Retailers can capitalize on the trend of seasonal flavors and offer limited edition products to attract customers and increase sales.
