Old Mout Mango & Passionfruit Cider Has a Crisp, Vibrant Flavor
Michael Hemsworth — May 7, 2025 — Lifestyle
References: heineken & talkingretail
The Old Mout Mango & Passionfruit cider is a new take on the brand's signature libation that's crafted with a tropical flavor profile in the spotlight to strike a balance for discerning drinkers this season. The cider comes as the first flavor innovation in three years and prioritizes a juicy, tangy taste profile thanks to the mango and passionfruit notes in every sip. The cider comes in with a 4% ABV and is hitting the UK market in single 500ml bottles as well as 10-packs of 355ml cans to support a wide range of occasions.
Cider Brand Director at Heineken UK Rachel Holms spoke on the Old Mout Mango & Passionfruit cider saying, "Tapping into the growing trends we are seeing in the cocktail category, with Passionfruit Martini-flavoured drinks being on the rise, Old Mout Mango & Passionfruit is set to help retailers grow the appeal of their cider range this summer, by attracting those shoppers who we know are looking to experiment with taste profiles during key occasions.”
Cider Brand Director at Heineken UK Rachel Holms spoke on the Old Mout Mango & Passionfruit cider saying, "Tapping into the growing trends we are seeing in the cocktail category, with Passionfruit Martini-flavoured drinks being on the rise, Old Mout Mango & Passionfruit is set to help retailers grow the appeal of their cider range this summer, by attracting those shoppers who we know are looking to experiment with taste profiles during key occasions.”
Trend Themes
1. Tropical Flavor Infusion - Ciders that infuse tropical flavors like mango and passionfruit are emerging as catalysts for broadening consumer palates.
2. Low-abv Offerings - Products like the 4% ABV Old Mout cider align with the increasing consumer demand for low-alcohol beverages that still deliver on taste.
3. Cocktail-inspired Beverages - The rise of cocktail-inspired flavors, exemplified by Passionfruit Martini influence, is disrupting traditional cider and beer markets.
Industry Implications
1. Alcoholic Beverage Industry - Incorporating unconventional flavor profiles such as tropical fruits can invigorate sales within the established alcoholic beverage market.
2. Craft Beverage Industry - The craft beverage industry is ripe for innovation as consumers seek novel taste experiences like those found in tropical fruit ciders.
3. Retail Packaging Industry - Flexible packaging options—ranging from single bottles to multipacks—are essential for appealing to diverse consumer needs at different occasions.
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