In the 21st century, multipurpose community spaces have been on the rise. Without a doubt, these creativity-focused establishments bring people together and foster social bonds or opportunities for collaboration. Many of them also deliver with a chic and enticing aesthetic and Ruby Street--a multipurpose community space in Highland Park, Los Angeles is a great example of this.
Located in a building that was previously a church, Ruby Street has many striking features and has hosted "countless private events, performances, dinner parties, and over 200 weddings" to-date. The owners of the multipurpose community space have decided on an upgrade and they recently partnered with interior designer Francesca 'Kiki' De La Fuente and Working Holiday Studio to elevate the modern and ornate aesthetic of Ruby Street. The goal is to foster a "creative hub with regular cultural programming to build in a wider community of creatives."
Image Credit: Cándida Wohlgemuth
Key Themes Behind This Trend
- Multipurpose Community Spaces
- The rise of multipurpose community spaces offers an opportunity to create new business models that combine social experiences and collaboration with high-end aesthetic experiences.
- Chic and Enticing Aesthetics
- With the growing demand for memorable and shareable experiences, there is a disruptive innovation opportunity to create community spaces that not only foster collaboration but also deliver on high-end aesthetics.
- Cultural Programming
- Multipurpose community spaces that offer regular cultural programming create opportunities for creating dynamic and diverse social experiences that draw in a wider creative community.
Where This Applies
- Hospitality
- In the hospitality industry, there is an opportunity to create new accommodation models that combine lodging, collaboration spaces, and cultural programming.
- Real Estate
- In the real estate industry, there is an opportunity to repurpose underutilized buildings such as churches, warehouses, and factories into multipurpose community spaces that deliver on high-end aesthetic experiences and foster collaboration.
- Event Planning
- In the event planning industry, there is an opportunity to create new business models that cater to the growing demand for unique and memorable social experiences by leveraging multipurpose community spaces that offer cultural programming and high-end aesthetics.
