Although there might be candy on the market that dyes tongues multiple colors more so than this particular one does, the M&M’s 2013 campaign is pretty playful. Instead of focusing solely on a slew of random colors on the tongue, it takes the concept a step further by showing how such candy reveals people's likes and hobbies. For instance, one girl is a believer in true love while another is a diehard Steelers fan.
The M&M’s 2013 campaign was conceived and executed by Acquity Group, an ad agency based in Chicago, United States. Almost a one man-show, it was creative directed, art directed and copy written by the multi-talented Kyle Stewart. The images were shot by photographer Matthew Downe, who allows the colors to stand out.