In response to a heightened demand for plant-based, meatless products, UK supermarket chain Waitrose is increasing its store space for vegan and vegetarian offerings by 35%. As part of its effort to dedicate more retail space to the sales of plant-based products, Waitrose partnered with The Vegetarian Butcher to develop what it calls "a new soya protein." This new high-quality protein substitute is being touted for a texture that is akin to meat.
With The Vegetarian Butcher, Waitrose is introducing 30 new dishes to its own private label range, which includes beetroot burgers, rainbow vegetable stew, heat-and-eat lasagna, cauliflower cheese croquettes and vegan-friendly options like fresh tofu.
Looking ahead to the future, Waitrose is anticipating that the demand for meat-free foods will only continue to rise over the next decade.