As more consumers opt to consume plant-based food, multinational grocery store Tesco has expanded its product line to cater to consumer needs with the introduction of its new "affordable" Plant Chef range. The new collection increased the grocery store's selection of vegan products by 48%.
The pre-prepared meals include a variety of options including soya-based Battered Fish-Free Fillets, Butternut Cauli Mac, Mushroom pizza, and Breaded Goujons. The company will roll out more vegan meals in the coming months but stated its new line was designed to break down the barriers that consumers have in accessing plant-powered dishes at home.
Consumers can purchase meals from the Plant Chef range in Tesco's new plant-based zones -- a dedicated vegan and vegetarian aisle.