The McVitie’s Christmas Collection has been unveiled by Pladis for the upcoming holiday season to offer consumers a tasty way to get in the holiday spirit. The product range include the Seasonal Milk Chocolate Digestives, the Jaffa Cakes Orange & Cranberry, the Jaffa Cakes Christmas Present, the Heritage Tin, the Victoria collection, the Family Circle Assortment and the White Chocolate Digestive Nibbles. The products are targeted towards shoppers of all kinds ranging from families to individuals to help everyone celebrate the festive season in their own way.
The McVitie’s Christmas Collection was explained further by Head of McVitie's Commercial & Seasonal Brands at Paldis UK&I Jonathan Bull who said, "Christmas is all about spending time with loved ones – and what better way to get into the festive spirit, with the people closest to you, than by indulging in a few delicious treats. Nothing says Christmas quite like some of our long-standing seasonal favourites, including McVitie’s Jaffa Cakes Christmas Pole and Tin. By combining these with inviting NPD, we’re appealing both a new generation of seasonal shoppers, as well as existing fans seeking something extra special for the festive season."