McDonald's Big Mac is one of its most well-known menu options and for the most part, people know what it's made up of, what it looks like and at this point, the burger has really come to sell itself.
These text ads from McDonald's even boast that the burger has reached legendary status, joining the ranks of other icons like Superman, Darth Vader, Marilyn and Muhammed Ali. Without saying it outright, the posters are split in two and break down the ingredients that make up the Big Mac, as compared to the things that make up these well-known figures.
The print ads were developed for McDonald's by the Sydney-based DDB agency and without being blatant about it, it's a great way to give a taste of what makes a legend.
Legendary Ingredient Ads
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Teeth-Baring Box Branding
Fast Food Diorama Ads
Classroom-Inspired Food Ads
Minimalist Menu Branding
Pond Diving Food Ads
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