CoverGirl's Lash Blast Clean Volume Mascara is Clean & Vegan
Laura McQuarrie — November 16, 2020 — Eco
CoverGirl launched its Clean Fresh collection to make vegan-friendly, free-from products extremely accessible to consumers and the newest addition is the Lash Blast Clean Volume Mascara. Over the years, the CoverGirl Lash Blast Volume Mascara has remained a favorite among consumers and beauty editors alike and now, there's a cleaner and cruelty-free version of the product that can be used by all. As ever, the Lash Blast Clean Volume Mascara delivers a highly volumizing result.
The Lash Blast Clean Volume Mascara formula is free from parabens and sulfates, plus other ingredients like talc or mineral oil. Instead, the mascara is enriched with conditioning argan and marula oils. To complement the clean product, CoverGirl packages the new component in materials made from 80% recycled paper.
Image Credit: CoverGirl
The Lash Blast Clean Volume Mascara formula is free from parabens and sulfates, plus other ingredients like talc or mineral oil. Instead, the mascara is enriched with conditioning argan and marula oils. To complement the clean product, CoverGirl packages the new component in materials made from 80% recycled paper.
Image Credit: CoverGirl
Trend Themes
1. Clean Beauty Products - The trend of cruelty-free and vegan beauty products continues to rise, making opportunities for innovative, clean formulations.
2. Sustainable Packaging - As consumers become more conscious of their environmental impact, there is a growing demand for sustainable packaging solutions in the beauty industry.
3. Ingredient Transparency - Consumers are increasingly interested in knowing the ingredients in their products, leading to opportunities for brands to offer more transparent and informative labeling.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of cruelty-free, vegan products by developing innovative formulations and marketing strategies.
2. Packaging - The packaging industry can leverage the demand for sustainable materials and eco-friendly solutions to create more environmentally conscious packaging options for beauty products.
3. Cosmetics Retail - Cosmetics retailers can capitalize on the trend of ingredient transparency by offering products with clear labeling and providing educational resources to engage consumers.
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