Glowing Amber Bars

This Jean Nouvel Design Revives Century-Old Structures in an Old Brewery

This dynamic Jean Nouvel design was once a 19th century brewery that has now been revived as a vibrant space for the public to gather. Although the Fabrica Moritz Brewery no longer serves as the principle brewery, the venue is still a hotspot for culture and food, with proximity to vertical gardens, a museum, a gastronomical workshop as well as, the 'M' store and Moritz bar.

Some of the building's century-old structural components including walls and columns were reinforced and prominently featured in the space, although the new look makes it all feel quite modern. The entire space has a welcoming warm glow to it, which comes from the use of mirrors and a transparent resin coating that preserves the original flooring materials.

Revived Heritage Spaces
There is an opportunity for designers and developers to revive heritage spaces like old breweries and repurpose them as vibrant public spaces.
Integration of Old and New
Incorporating old structural components into modern designs can create unique spaces that celebrate the past while embracing the present and future.
Transparent Design Elements
Using transparent materials like resin coatings and mirrors can create a warm and welcoming glow in a space, while also preserving original features.

Where This Applies

Hospitality
The hospitality industry can explore creating unique spaces by repurposing heritage spaces like old breweries and integrating old structural components into modern designs.
Museums
Museums can incorporate transparent design elements and warm lighting to create a welcoming and immersive space for visitors.
Commercial Real Estate
Developers can explore the potential of reviving heritage spaces and creating vibrant public spaces and community hubs as part of their commercial real estate portfolio, while also preserving the history and character of the original building.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 46%
Activity 11%
Freshness 8%

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