Brutalist Hotel Transformation

Fairmont Golden Prague Alters a 70s Space into a Holistic Hotel

The new Fairmont Golden Prague is a hotel transformation that reimagines a Brutalist-era complex on the Vltava River in Prague into a comprehensive hospitality destination. The project preserves and exposes portions of the original 1970s structural framework while inserting new interventions that support contemporary guest experiences. Public areas include multiple dining venues, wellness and spa facilities, and flexible event spaces, each arranged to maximise circulation and natural light. Architectural moves such as strategic cut-outs and glazed infills are used to connect interior volumes visually and spatially, balancing the solidity of concrete with transparent elements that reveal views toward the city and riverfront. Original Brutalist detailing is retained in selected zones to articulate layers of historical fabric alongside new surfaces.

Guest rooms and suites are organised across several levels with materials and lighting calibrated to provide contrast between intimate private spaces and open communal areas. A restrained palette of wood, stone, and neutral upholstery complements exposed structural surfaces.

Image Credit: Fairmont Golden

Adaptive Reuse in Hospitality
Transforming historical structures into modern hotel spaces provides a unique opportunity to blend past architectural elements with contemporary design, offering a rich and immersive experience.
Holistic Hotel Experiences
Integrating wellness, dining, and event spaces within a hotel fosters a comprehensive destination for travelers seeking relaxation and entertainment in one location.
Indoor-outdoor Spatial Blending
The use of transparent architectural elements to connect interior settings with outdoor views enhances guest engagement with the surrounding environment.

Industries Being Reshaped

Hospitality Design
Innovative transformations in hotel spaces demand novel approaches to preserving historical architecture while meeting modern lifestyle needs.
Architectural Restoration
The challenge of maintaining Brutalist elements in contemporary constructions highlights the potential for restorative approaches in building design.
Wellness Tourism
Expanding hotel offerings to include spa and wellness amenities taps into the growing market of health-conscious travelers.
SCORE
3.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 21%
Freshness 77%

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