secretjapan — March 24, 2007 — Naughty
References: eigoninja
We all know Japan has a penchant for the weird and wonderful, but the latest trend bewilders even I, and I live here now. Not content with just cosplay uniforms of every kind from maid to obligatory school-girl, one company has decided to go one step further and add face-masks into the equation. Their new DVD, due for release soon is titled "Mask Musume" (lit. mask-girl, mask-daughter), and features a variety of "cute" mask designs. I would lay bets on there being a "Hello Kitty" mask in there somewhere.
Trend Themes
1. Cute Mask Fashion - The trend of incorporating cute mask designs into fashion presents disruptive innovation opportunities for the fashion industry to create unique and stylish face-mask accessories.
2. Cosplay Fashion - The continued popularity of cosplay uniforms in Japan creates disruptive innovation opportunities for the fashion industry to design and manufacture innovative and customizable cosplay outfits.
3. Japanese Pop Culture Fashion - The fascination with Japanese pop culture and its influence on fashion trends provides disruptive innovation opportunities for the fashion industry to collaborate with pop culture icons and create trendy and unique clothing collections.
Industry Implications
1. Fashion - The fashion industry has disruptive innovation opportunities to explore the incorporation of unique and fashionable face masks into their collections, catering to the increasing demand for stylish protective gear.
2. Cosmetics - The cosmetics industry can capitalize on the cute mask fashion trend by developing special makeup products and tutorials that enhance the look and style of face-mask wearers, creating a new niche market for beauty products.
3. Entertainment - The entertainment industry could leverage the popularity of cosplay fashion by offering interactive experiences and events that cater to cosplayers, fostering a community of dedicated fans and potential revenue streams.
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