HUMAN MADE introduces the new Ningen-sei collection, which directly translates to 'Made in Human.' The new range brings forth a new angle on traditional Japanese costumes and results in a range that still aligns with HUMAN MADE's signature playful street aesthetics.
The capsule is led by its graphic lightweight cotton Happi Coat -- this is a product that is traditionally worn during Japanese festivals. This is then followed by a set of tees that can be seen in a variety of washes in an indigo dye. These are detailed with emblems of wind chimes and papier-mâché that create the notable lucky cat figurine as a decorative charm. It also comes with chopstick rests, sake glasses with animal face details, and dipping trays.
Image Credit: HUMAN MADE
What's Driving This Trend
- Traditional Japanese Fashion
- Opportunities for incorporating traditional Japanese costumes with modern street aesthetics
- Cultural Fusion Fashion
- Opportunities for combining various cultural costumes with modern fashion designs
- Sustainable Festival Fashion
- Opportunities for creating eco-friendly festival wear inspired by traditional costumes
Who This Affects Most
- Fashion Industry
- Innovations in traditional costume-inspired fashion designs and festival wear can disrupt and elevate the fashion industry
- Cultural Industry
- Collaborations between fashion designers and cultural institutions can promote and sustain traditional costumes and practices
- Eco-friendly Industry
- Designers can incorporate sustainable materials and production processes to create festival wear and costumes that are environmentally friendly.
