Streetwear-Informed Collectible Dolls

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Supreme Unveils a Closer Look at its Momoko Doll

— December 30, 2022 — Lifestyle
Supreme introduces a closer look at its new Momoko DOLL launch, which is a collectible figure that has been around since the year 2001. The doll stands 12.6 inches tall and is created by Namie Manabe and PetWORKs as a collective project on the side before it became a popular series in the Japanese market.

Supreme unveils a video online to showcase the apparel worn by the dolls. They are seen adorned in the iconic Box Logo hoodie, layered jeans, a metallic GORE-TEX jacket, the logo beanie, canvas backpack, sweatpants, and more. The video online is scored by the song Sobakasu by JUDY AND MARY. The doll launched officially yesterday -- available at the online store.

Image Credit: Supreme, hypebeast, instagram

Trend Themes

  1. Collectible Dolls Inspired by Brands — Companies can partner with toy manufacturers to create branded collectible dolls, providing a new way for fans to interact with a brand and potentially create a new revenue stream.
  2. Streetwear-inspired Toys — Toy companies can create streetwear-inspired toys to tap into the popularity of the streetwear fashion trend and appeal to a younger demographic.
  3. Online Toy Launches — Launching toys exclusively online can create a sense of exclusivity and scarcity, potentially driving up demand and creating a unique customer experience.

Industry Implications

  1. Fashion — Fashion brands can explore the potential of creating collectible dolls as a new source of revenue and as a way to engage with fans through a new medium.
  2. Toy Manufacturing — Toy manufacturers can tap into the popularity of streetwear fashion by creating streetwear-inspired toys, potentially attracting a new, younger demographic.
  3. Online Retail — The online retail industry can capitalize on the sense of exclusivity created by online toy launches, potentially driving up sales and creating a unique customer experience.
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