Supreme introduces a closer look at its new Momoko DOLL launch, which is a collectible figure that has been around since the year 2001. The doll stands 12.6 inches tall and is created by Namie Manabe and PetWORKs as a collective project on the side before it became a popular series in the Japanese market.
Supreme unveils a video online to showcase the apparel worn by the dolls. They are seen adorned in the iconic Box Logo hoodie, layered jeans, a metallic GORE-TEX jacket, the logo beanie, canvas backpack, sweatpants, and more. The video online is scored by the song Sobakasu by JUDY AND MARY. The doll launched officially yesterday -- available at the online store.
Image Credit: Supreme, <a rel='nofollow' href='https://hypebeast.com/2022/12/supreme-momoko-doll-box-logo-closer-look'>hypebeast</a>, <a rel='nofollow' href='https://www.instagram.com/supremenewyork/?utm_source=ig_embed&ig_rid=4e90d250-342c-4712-911d-b5726b28943c'>instagram</a>
What Makes This Trend Stand Out
- Collectible Dolls Inspired by Brands
- Companies can partner with toy manufacturers to create branded collectible dolls, providing a new way for fans to interact with a brand and potentially create a new revenue stream.
- Streetwear-inspired Toys
- Toy companies can create streetwear-inspired toys to tap into the popularity of the streetwear fashion trend and appeal to a younger demographic.
- Online Toy Launches
- Launching toys exclusively online can create a sense of exclusivity and scarcity, potentially driving up demand and creating a unique customer experience.
Sectors Adopting This
- Fashion
- Fashion brands can explore the potential of creating collectible dolls as a new source of revenue and as a way to engage with fans through a new medium.
- Toy Manufacturing
- Toy manufacturers can tap into the popularity of streetwear fashion by creating streetwear-inspired toys, potentially attracting a new, younger demographic.
- Online Retail
- The online retail industry can capitalize on the sense of exclusivity created by online toy launches, potentially driving up sales and creating a unique customer experience.
