Crunchyroll introduces the pre-order of the Jujutsu Kaisen collection in honor of the popular anime series. The collection is part of the Crunchyroll Loves in-house brand. The capsule is made up of three graphic tees, a long sleeve top in black, a long sleeve top with black and white tie-dye details, a bright red hoodie, an acid-washed beanie, and a crewneck sweater in black.
The pieces are detailed with graphics that celebrate the characters from the show. This includes Yuji Itadori, the Six Eyes-wirlding Satoru Gojo, Megumi Fushiguro, and notably, there is also a graphic of Ryomen Sukuna's finger as well. The entire themed capsule is now available for fans to pre-order online at Crunchyroll.
Image Credit: Crunchyroll
Why This Trend Is Growing
- Anime-themed Streetwear
- There is an opportunity for graphic designers and apparel companies to partner with popular anime series to produce streetwear collections.
- Crossover Capsule Collections
- The creation of capsule collections that celebrate popular media franchises, such as anime, could create a new revenue stream for apparel brands.
- Nostalgic Fashion
- There is a trend towards nostalgic and retro fashion, and anime-themed nostalgic collections could be particularly popular with both fans of the series and fashion enthusiasts.
Industries Being Reshaped
- Fashion
- Fashion brands such as Crunchyroll Loves are creating popular graphic streetwear collections that celebrate anime characters.
- Anime
- Anime companies can partner with apparel brands to create crossover collections that celebrate popular series and characters.
- Entertainment Merchandising
- There is a market opportunity for companies specializing in entertainment merchandising to create and market fashion lines around popular shows and franchises.
