Titled 'Dive,' the ad follows an older gentleman who's enjoying himself on vacation. He uses the revolutionary mobile to play some trumpet music loudly, showing off it's stereo speakers. Next, he sets the device down on top of a table, carelessly letting it rest in a shallow puddle of water. The immaculate sound from the speakers sends ripples through the water and the man gets up from where he's tanning.
To the tune of the song, he walks up the stairs of the diving board and gracefully jumps in, splashing the device with water. With this, the new iPhone 7 commercial highlights two of its most desirable features: water resistance and unparalleled sound.