Apple's ad for the iPhone 12 Pro puts its money where its mouth is by showing off the camera quality of the device and touting its movie-making abilities.
With winter fast approaching and social distancing guidelines still in place, many consumers are looking for new hobbies and better ways to stay in touch. Apple's new phone seamlessly blends both needs together, offering a phone that's so much more than just a method of communication. This fact is demonstrated through the ad, in which a series of amateur videographers can be seen capturing wild film scenes. A stabilized drop and a tracking shot of a stunt person are all included in the ad, boasting the phone as one that can replace a professional video camera.
Image Credit: Apple