Indian Snack Co is a brand that was looking to market its products to a younger demographic, but also did not want to jeopardize losing a slightly older age group too. Cre8tive Pixels came up with a design that speaks to both without disregarding either age group.
The products come in a triangular shaped box, which automatically puts this brand apart from most other snack foods. Squares and rectangles are the primary shape for foods to come in, so going with a triangular design certainly helps. Moreover the Pixels team chose bright colors for the labeling, which helps to appeal to that younger demographic. However, it's not too overwhelming so that older people would be turned off. This is ideal for grabbing attention without being too loud.
Key Themes Behind This Trend
- Triangular Packaging
- Companies in the food and beverage industry can explore triangular packaging to differentiate their products from competitors and catch the attention of consumers.
- Multigenerational Branding
- There is an opportunity for brands to target multiple age groups by using inclusive design elements within their branding and packaging strategies.
- Colorful Labeling
- Adding bright colors to product labeling can help brands appeal to a younger demographic, while also maintaining the interest of older consumers.
Where This Applies
- Food and Beverage
- The food and beverage industry can benefit from using unique packaging designs and inclusive branding strategies to target multiple generational audiences.
- Design and Advertising
- Companies in the design and advertising industries can provide innovative ideas to clients for using creative packaging and inclusive branding to differentiate their products.
- Retail
- Retailers can use unique packaging and branding designs that target multiple age groups to increase product appeal and boost sales.
