The Impossible Car Wash has popped up in L.A as a means of promoting the vegan burger brand's grocery store rollout. Brands heavily rely on marketing stunts and events, but social distancing guidelines put in place due to COVID-19 have tasked brands with keeping consumers socially distant yet engaged. This latest event is a perfect example of the creative and of-the-time marketing stunts that are sure to make an impact throughout the pandemic.
This event put a twist on nostalgic burger drive-thrus, offering a free burger with every wash. At the end of the contactless car wash, guests would receive a goodie bag that offered an Impossible burger, as well as a sneak peak of the brand's upcoming offerings.
Image Credit: impossible
Key Themes Behind This Trend
- Contactless Marketing
- Creating events and promotions that align with social distancing guidelines, allowing brands to keep their consumers safe and engaged during the pandemic.
- Incentive Promotions
- Using incentives such as free products as a part of promotions and events to drive engagement and build brand recognition.
- Pop-up Marketing
- Creating temporary brand experiences that generate hype and create a sense of urgency for consumers to engage with the brand.
Where This Applies
- Fast Food
- Fast food businesses can incorporate creative marketing strategies such as incentive-based promotions and pop-up events to drive sales and engage with customers.
- Automotive Services
- Automotive services can leverage pop-up events and promotions to generate buzz and attract new customers while also adhering to social distancing guidelines.
- Grocery Retail
- Grocery retail brands can utilize pop-up events and incentive-based promotions to increase brand awareness and drive sales for their products.
