Holiday Inn One-Day Promotion Offers Rooms for Only £20.12 to Hype 2012

 - Dec 21, 2010
References: holidayinn & marketingmagazine
On Decemember 20th, Holiday Inn offered rooms for only £20.12! The reason for the super cheap Holiday Inn one-day promotion was to emphasize that Holiday Inn is the official hotel for the 2012 Olympic and Paralympic Games in London.

The Holiday Inn one-day promotion allowed people to book the ultra-low-priced rooms at 171 Holiday Inn and Holiday Express hotels (owned by InterContinental Hotels Group) around Britain. During the Olympics, Holiday Inn also expects to provide 50 British athletes with 1,500 free stays.