Hefty's new ad campaign features John Cena and marks the return of the iconic Hefty chant to Hefty ads. As John Cena picks up the box of Hefty Ultra Strong trash bags the "Hefty! Hefty! Hefty!," chant echoes in the grocery store.
The ad also features a modernized twist on the brand's 1980s marketing campaign of the Hefty/Wimpy rivalry. After John Cena picks up his box of Hefty trash bags and hears the Hefty chant, actor Rob Schneider chooses the non-Hefty 'Wimpy' brand product and is subjected to the "Wimpy, Wimpy, Wimpy" chant in return. Hefty is using iconic ad campaign aspects to target a new generation of consumers. Featuring an icon like John Cena will help Hefty ads stand out as humorous and creative with the Millennial generation of consumers.