Taco Bell recently introduced a handheld breakfast taco that serves as the morning-friendly version of its new Quesalupa dish. After launching a highly-publicized Super Bowl campaign to celebrate the release of the Quesalupa, Taco Bell is upping the ante by making the dish available morning and night.
The new Breakfast Quesalupa consists of eggs, potatoes, nacho cheese sauce, cheddar cheese and the choice of bacon or sausage. The toppings are wrapped in a flaky, Chalupa-like wrap that is softer than a typical taco shell. When paired with a cup of coffee, the handheld breakfast taco makes the perfect meal for time-pressed consumers.
The Breakfast Quesalupa is available between 7am and 11am, however customers can always order the regular Quesalupa if they happen to miss the breakfast window.
Key Themes Behind This Trend
- Handheld Breakfast Solutions
- Opportunity for creating innovative breakfast dishes that are convenient and easy to eat on-the-go.
- Menu Expansion
- Opportunity for restaurants to expand their menus by introducing breakfast options or extending breakfast hours.
- Flaky Wrap Alternatives
- Opportunity for food companies to develop new, softer wrap options for handheld foods like tacos.
Where This Applies
- Fast Food
- Fast food chains can capitalize on the growing demand for breakfast options and offer convenient handheld solutions for busy consumers.
- Food Delivery
- Food delivery services can partner with restaurants to offer breakfast on-the-go options for customers who need a quick and easy meal delivered to their doorstep.
- Frozen Foods
- Frozen food companies can develop convenient, handheld breakfast options for consumers to heat up and enjoy in minutes.
