At a recent flagship event in India, Google announced a new geo-tracking ad solution exclusive to the Indian market. Introduced as a campaign planning tool within Google Ads, this new feature aims to help advertisers plan reach-based video campaigns across a national level. This ensures that ad videos can be specifically targeted across India's 36 sub-regions and top six metropolises.
This focus on various sub-regions is key to the new Indian geo-tracking ad soution as the expansive country is often wildly divided across various areas. According to Rajan Anandan, Google VP South East Asia and India, "Voice, video and vernacular are three big themes that capture the behaviors of India’s growing internet users."
Image Credit: Google India