Freakshow Wine is now giving drinkers the chance to become a part of its elaborate labels with augmented reality and the Freakshow Maskerade app. The interactive face filter app gives fans the chance to transform into their favorite characters, including ones that sport headdresses made of snakes, tattooed faces and breathe fire.
Beyond just offering a fun way for people to see their faces transformed with AR, Freakshow Wine is encouraging people to discover its products, as the Freakshow Maskerade app features six characters and three more can be discovered by scanning bottles of the brand's wine.
Those who share their AR face filter experience with the #freakshowwine hashtag are eligible to be named Freak of the Week and win a prize, and potentially even see their face included on millions of bottles of wine.
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