Winerytale helps to turn bottles of wine with connected wine labels that share augmented reality experiences. The technology helps winemakers share much more information, as well as experiences that let consumers see who else is enjoying wine currently.
Dave Chaffey, Managing Director of Winerytale, says "The concept is the ideal way to connect with the Millennials generation - they're the future. They're the 25 to 40 year-olds, at the stage of life where they're just starting to build the wine cellars that they'll be stocking for the next 40-50 years."
Winerytale is rolling out this month for wineries in California, Washington and Oregon. Later in the year, the company has its sights set on opening up the technology to the rest of the United States.