Fans of the iconic pancake house IHOP can now take advantage of its new fast-casual concept named Flip’d by IHOP.
Flip’d by IHOP will offer all-day dining, to-go, and delivery and boast a smaller menu version of IHOP favorites including pancake bowls. “We saw that there was some whitespace in fast breakfast with great quality products,” said Jay Johns, brand president of IHOP, a Dine Brands Global Inc. brand. “We did research on this and what we found was a lot of people were even complaining about the food they get in the morning. They liked the coffee, but they settled for a substandard food based on what they offered at the place that got the coffee. So we're flipping that on its head, we're going to have great food. And, oh, by the way, they can still get the espresso beverages,” he added.
Image Credit: IHOP