Meals, snacks and appetizers that are sold in the frozen section of a grocery store are often deemed unhealthy, especially since they are formulated with artificial ingredients, colors and preservatives—yet Feel Good Foods is out to change this perception about frozen foods with its better-for-you, all-natural selection of frozen appetizers and meals.
Feel Good Foods offers everything from potstickers and eggrolls to empanadas, all of which are made with non-GMO ingredients, as well as simple and easy-to-pronounce ingredients without preservatives, MSG, artificial ingredients, colors, additives or fillers.
Feel Good Foods' shareable frozen appetizers and meals offer something for everyone, with options for both meat-eating consumers and those who prefer meatless alternatives that are packed with plant-based sources of protein.
Key Themes Behind This Trend
- Natural Frozen Foods
- Disruptive innovation opportunity: Developing a line of frozen appetizers and meals that are made with all-natural ingredients and free from artificial additives to meet the growing demand for healthier frozen food options.
- Allergen-free Frozen Foods
- Disruptive innovation opportunity: Creating a range of frozen appetizers and meals that cater to consumers with specific dietary restrictions, such as gluten-free, dairy-free, or nut-free options, to tap into the growing market of allergen-free food products.
- Plant-based Frozen Foods
- Disruptive innovation opportunity: Introducing a line of frozen appetizers and meals that are plant-based, providing delicious and convenient options for consumers looking for meatless alternatives in their diet.
Where This Applies
- Frozen Food
- Disruptive innovation opportunity: Rethinking and reformulating current frozen food products, bringing more natural and healthier options to the market.
- Snack Food
- Disruptive innovation opportunity: Expanding the market of frozen appetizers to include a wider range of snack options, offering healthier alternatives to traditional processed snacks.
- Food Packaging
- Disruptive innovation opportunity: Creating innovative and sustainable packaging solutions for frozen foods, addressing the environmental concerns associated with traditional packaging materials.
