Electricity-Reducing Vending Machines

Coca-Cola's Peak Shift is an Eco-Friendly Vending Machine

Vending machines are convenient, but it's not often that you find an eco-friendly vending machine. In response to the 2011 earthquake and tsunami in Japan, Coca-Cola set out to create more responsible machines. The result comes in the form of the Peak Shift vending machines, which can go up to 16 hours each day without using any electricity at all.

Rather than being lined with urethane foam, the Peak Shift machines make use of vacuum-insulated panels, which is significantly thinner and much more capable of insulation. Between the hours of 7 am and 11 pm, there's no need to cool the contents of the machine, since the drinks keep their chill from overnight. Thousands of the units have been installed so far, and Coca-Cola Japan hopes that the Peak Shift machines will make up more than half of its vending machines by 2020.

Eco-friendly Vending Machines
Opportunity to develop vending machines that reduce energy consumption and have a positive environmental impact through the use of innovative technology
Vacuum-insulated Panels
Opportunity to develop vacuum-insulated panels for use in industries beyond vending machines
Off-peak Energy Use
Opportunity to explore ways to reduce energy consumption during off-peak hours across various industries

Sectors Adopting This

Vending Machine Industry
Companies can innovate by developing and promoting eco-friendly vending machines that reduce energy consumption
Insulation Industry
The demand for vacuum-insulated panels is likely to increase, creating opportunities for companies in the insulation industry to innovate
Energy Industry
Companies can invest in innovative technology to reduce energy consumption during off-peak hours and incentivize energy efficiency across various industries
SCORE
4.6 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 83%
Freshness 8%